Online wholesaler DollarDays’ website was staunchly B2B and hadn’t been through a redesign in the 13 years since the company’s founding. To cater to the needs of its small retail customers and growing segment of nonprofits, a consumer-friendly redesign that borrowed customer journey elements from B2C shopping experiences was needed. By overhauling [its] page layout design, … Continue reading A 12% Increase in Average Order Value with Customer-first Site Redesign for Wholesaler