Retail expert and author Marc Joseph will discuss how small-business owners can compete against big-box retailers when he presents and signs his new book, “The Secrets of Retailing…or How to Beat Walmart” at the Changing Hands Bookstore in Tempe, Ariz., on Thursday, August 11, at 7:00 p.m.
Books will be available at the event for purchase and signing. Changing Hands is located at 6428 South McClintock Drive.
In “The Secrets of Retailing…or How to Beat Walmart,” Joseph details how small businesses can compete and even win against Walmart and other giant retailers that move into their towns. Additionally, Joseph provides expert advice to independent retailers on the nuts and bolts of starting a successful retail chain, from the psychology of buying merchandise and hiring employees to working successfully with vendors and promoters.
“This book is based on my first-hand experience in competing against Walmart and also being a supplier to Walmart,” Joseph said. “When readers complete this book, they will be armed with the information and motivation to not only survive and thrive in the shadow of Walmart, but to go up against any chain store.”
Joseph, who is president of DollarDays, the largest online wholesaler for small businesses and nonprofit organizations, was inspired to write “The Secrets of Retailing” as a result of counseling hundreds of DollarDays customers, most of whom were small retailers worried about facing increased competition from newly opened big-box retailers. Although many small retailers complain that big-box retailers like Walmart lure customers with “loss leader” pricing on some merchandise, Joseph says small retailers can triumph in the long run.