DollarDays, a premier Internet-based product wholesaler to small businesses and local distributors, named Chuck Cody as the company’s new Senior Vice President of Sales and also promoted Ron Middlebrook to Senior Vice President of Merchandising.

Previously, Cody was the company’s Director of Sales, and Middlebrook was Vice President and General Merchandise Manager. Together, they have more than 30 years of combined retail experience.

“Chuck and Ron are both on the front lines of activating our mission: to help small retailers compete and win against the big-box stores,” said DollarDays’ CEO, Marc Joseph. “Their new positions are well-earned and a result of our company’s growth and success.”

As the new Senior Vice President of Sales, Cody will continue to focus on further increasing sales revenues and securing new markets for DollarDays’ products and services. As Senior Vice President of Merchandising, Middlebrook maintains the responsibility for vendor procurement and management of the company’s inventory of more than 30,000 different products.

Middlebrook joined DollarDays in 2003 with nearly two decades of retail and entrepreneurial experience. Most recently, he owned, operated and later sold Beyond Dresses & Cooksware, a five-store chain in the Phoenix area. Previously, he managed the Hawaiian Islands division of Woolworth, creating the most profitable region in the company.

Middlebrook started his retail career as the divisional merchandise manager for The Bon. He was responsible for the menswear division in 45 stores.

Before joining DollarDays, Cody was the Director of Credit Operations and Customer Service for FACS Group, the financial, administrative and credit arm of Federated Department Stores. Cody directed a staff of 250 associates and 10 managers engaged in call center operations servicing the various FACS products. This department handled more than nine million calls per year.

Prior to joining Federated, Cody spent 15 years with Sears Roebuck & Co. in various positions, including Operations Manager, Group Loss Prevention Manager and Store Manager.