DollarDays, a strategic platform for charities, nonprofits and other betterment organizations to purchase wholesale goods, today unveiled its Forward™ collection of backpacks. The company developed this exclusive, retail-ready line to better assist these groups with fulfilling their outreach projects and other missions.
“Every child deserves the right tools to support their educational journey,” explained Shelly Chaney, DollarDays’ Vice President of Merchandising and Design. “There’s no reason to sacrifice quality for price when it comes to something kids use over and over, like backpacks. That’s why we’ve invested in our own line – to give our customers a premium option at an affordable price.”
Forward™ backpacks start at $2.50 USD per bag and come in three sizes – 15”, 17” and 19” – making them ideal for children from preschool through college. Other features include expanded eight- and 12-color assortments with traditional, neutral and trending shades; a full-width, zippered front pocket; reinforced strap-to-bag seams to aid in preventing rips, tears or other damage; and contoured, padded shoulder straps with breathable mesh backs.
The announcement of the Forward™ line comes almost one year to the date after DollarDays rolled out its first private-label venture, the Big Box™ brand. Big Box™, which encompasses a broad range of basic school supplies and pre-filled school supply kits, outperformed expectations in their first year, and Forward™ is following suit; during the collection’s six-week pre-ordering period, customers purchased nearly 45,000 Forward™ backpacks, or approximately 1,700 cases.
In line with its corporate mission, DollarDays will provide all customers who purchase Forward™ backpacks with a 5% merchandise credit to be donated to the school, nonprofit or charity of their choice. Additionally, all Forward™ backpacks can ship same-day from the company’s warehouse in Dallas, Texas, to customers located in the contiguous United States, depending on the time at which the order is placed.
To learn more about DollarDays’ Forward™ backpacks, visit dollardays.com/forward.